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Sparking one of the fiercest console wars to date, Sega’s introduction of their 16-bit home console the Genesis (known as the Mega Drive outside of North America) kept Nintendo on their toes in the early 1990s. Released in Japan in 1988, the console made its way across the seas the following year, picking up steam as the marketing grew more and more cutthroat toward their primary competitor, which was of course reciprocated with Nintendo’s “Play it Loud” campaign.
But let’s take a quick look at a time before either company had taken the gloves off, the calm before the storm. This commercial served as Sega’s way of introducing North American audiences in 1989 to their breathtaking new console. And while it’s admittedly a bit melodramatic in tone, it’s an intriguing relic from an era long ago. Enjoy!
