Deee-Lite’s Singer Sued Sega in 2003 Over a Dreamcast Game

Deee-Lite's Singer Sued Sega in 2003 Over a Dreamcast Game
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If you were around in the 90s, you certainly remember the dance group Deee-Lite or their infectious 1990 hit “Groove is in the Heart”. The undeniably catchy single was an absolute sensation due in no small part to the music video and magnetic presence of female vocalist Kierin Kirby (aka Lady Miss Kier). What you may not remember is the time Miss Kier sued Japanese video game company Sega over one of their classic Dreamcast titles.

The $750,000 law suit was filed in April of 2003, alleging that Sega used Kirby’s likeness without permission in their title Space Channel 5. The popular rhythm game, which debuted in 1999 on the Sega Dreamcast, stars a funky news reporter named Ulala (pronounced “ooh la la”). Throughout the game, the player follows Ulala as she engages in rhythm-based call-and-answer battles in an effort to prevent alien takeover.

Comparison image: Deee-Lite's Lady Miss Kier vs. Sega' UIala
Source: Vogue | Source: Fandom

Mentioned in the suit are what Kirby considers “signature” traits such as her look that often consists of platform shoes, pig tails, and knee socks. Additionally, multiple Deee-Lite songs include the phrase “ooh la la” including their most well known single, “Groove is in the Heart”. Other catchphrases used by both Kier and Ulala include “groove”, “meow”, and “dee-lish”.

Ultimately, the court sided with Sega in the case. Although they agreed there are similarities between the two personas, her likeness and identity were not misappropriated as claimed. Was Ulala inspired by Lady Miss Kier? Probably a little. But as it turns out, not enough for Sega to owe her 750 grand!

About Post Author

Justin Casey

A North Texas native, I was born in '80s and grew up '90s playing a hefty amount of NES, Sega Genesis, and SNES. Some early favorites include Mike Tyson's Punch-Out!!, Road Rash II, and Super Mario World. As the 3D revolution took hold in the late 1990s, my interest in video games waned while my interest in music grew. Then around 2007, I started recollecting some old favorites which led to discovering classics I missed out on. The casual hobby snowballed into a full-blown obsession, and it became my mission to make up for years of lost gaming.
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Author: Justin Casey
A North Texas native, I was born in '80s and grew up '90s playing a hefty amount of NES, Sega Genesis, and SNES. Some early favorites include Mike Tyson's Punch-Out!!, Road Rash II, and Super Mario World. As the 3D revolution took hold in the late 1990s, my interest in video games waned while my interest in music grew. Then around 2007, I started recollecting some old favorites which led to discovering classics I missed out on. The casual hobby snowballed into a full-blown obsession, and it became my mission to make up for years of lost gaming.

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