WATCH: Sega’s 1990 Promo Video Positioning Itself as the Console of the ’90s

WATCH: Sega's 1990 Promo Video Positioning Itself as the Console of the '90s
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The home game console market is a risky place for companies to bet their bucks, and this was as true in the late 1980s as it is today. But Sega managed to defy the odds with the Genesis (known outside North America as the Mega Drive), a 16-bit machine that made its way onto store shelves in 1988, nearly three years before the Super Nintendo.

Part of the console’s success was no doubt a heavy marketing campaign, showing off the stunning graphics and impressive library of titles. As part of that campaign, Sega dropped this nearly seven minute promotional video in March of 1990, proclaiming the Sega Genesis as the premier console for the decade ahead.

Sonic the Hedgehog had not yet been released,, so heavy emphasis was placed on the Genesis’ ability to provide an arcade-like experience at home, the holy grail for console manufacturers at the time. They also manage to wedge a full thirty-second ad for Tommy Lasorda Baseball, in which Tommy himself is too captivated by his own Genesis title to pay any attention to the real baseball game he’s supposed to watching over. Here’s the video in its entirety:

About Post Author

Justin Casey

A North Texas native, I was born in '80s and grew up '90s playing a hefty amount of NES, Sega Genesis, and SNES. Some early favorites include Mike Tyson's Punch-Out!!, Road Rash II, and Super Mario World. As the 3D revolution took hold in the late 1990s, my interest in video games waned while my interest in music grew. Then around 2007, I started recollecting some old favorites which led to discovering classics I missed out on. The casual hobby snowballed into a full-blown obsession, and it became my mission to make up for years of lost gaming.
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Author: Justin Casey
A North Texas native, I was born in '80s and grew up '90s playing a hefty amount of NES, Sega Genesis, and SNES. Some early favorites include Mike Tyson's Punch-Out!!, Road Rash II, and Super Mario World. As the 3D revolution took hold in the late 1990s, my interest in video games waned while my interest in music grew. Then around 2007, I started recollecting some old favorites which led to discovering classics I missed out on. The casual hobby snowballed into a full-blown obsession, and it became my mission to make up for years of lost gaming.